About
Building the rooms. Testing every beat.
My name is David Ricciardelli — automation software tester, solo founder, and U.S. Navy veteran. I look at immersions the way I look at software: ship a real slice, read the data, fix what breaks before it costs a ticket sale.
Off the clock I'm drawn to the buildup — the beat before a scare lands, the pause that pulls an audience forward. HekaHint sits in that instinct: haunts and escapes where timing and emotion are the product. The rooms come first. Discovery systems run on them as I build in public.
Local SEO, AI visibility, and chatbots are tools under test on the immersions — not a finished client menu. What proves out on the rooms may open later. Until then the work is shown, not sold.
I've seen what happens when the last step fails. I redesigned a local soccer league website and helped drive more registrations — fewer dead ends, clearer paths, more people through the door. For a haunt or escape room, that last step is the ticket. Same discipline: follow the data, fix what breaks, measure what actually sells seats.
No vanity metrics. No pitch deck. Rankings and traffic only matter if they move ticket sales. Garage energy, off-hours building, craft over claims.
Follow the public build. Interest is welcome; hard sells are not.